Medialogic Pakistan | Pakistan Press Foundation (PPF)

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ISSN 2226-7492

Television audience measurement being enhanced

December 19, 2013
Television

ISLAMABAD: Medialogic Pakistan (Pvt) Ltd, the national TV ratings provider has announced a partnership with Kantar Media to enhance the TV audience measurement service in Pakistan. Medialogic will deploy Kantar Media’s Rapid Meter technology, phasing out the current DFM (Direct Frequency Measurement) technology supplied by GfK. First unveiled at television symposium in 2011, the Rapid […]

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