Synergy Group and Global Media Giant – Aegis Media Group enter into a strategic partnership -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Synergy Group and Global Media Giant – Aegis Media Group enter into a strategic partnership

By: Agha Majid

Karachi: Synergy Group has signed a partnership agreement with Aegis Group Plc – one of the leading Media and Communications Group, whereby both companies have entered into a strategic partnership to implement media solutions in Pakistan. As the first step of this partnership, Synchronize Media, Media Agency of Synergy will represent Carat, Media Agency of Aegis Group in Pakistan.

With this new association, Synchronize Media further strengthens its reputation as one of the leading media buying houses in Pakistan. Having recently earned the title of #1 media network by RECMA (Research Company Evaluating the Media Agency Industry), Carat has a proven global track record of one of the finest media agencies in the world. Together, Synchronize and Carat have now entered a path to a more focused-driven business growth.

Speaking at the occasion, Ahmed Kapadia, Managing Director, Synergy Group said, “Today’s alliance between Synergy Group and Aegis Group is a strategic partnership that will have long term impact on the media services in Pakistan. With an international alliance of such high stature, Synergy Group looks poised to achieve highest standards of excellence in media and communications services and aims to add the kind of value to the media space never perceived before by any media or advertising agency in Pakistan.”

Commenting on the partnership, Mr. Michael Nederlof, CEO Aegis Media, Middle East & North Africa said, “Pakistan has huge potential in media and I am pleased to announce that we have selected Synergy Group as our sole representative and partner for Carat in Pakistan. As a leading global media agency, this is an important step for us in expanding our global network in this part of the world. We feel that working together Carat and Synchronize Media will offer clients an increased level of local insight, combined with global scale.

During the signing ceremony, Mr. Ali Mandviwalla, COO, Synergy Group, said, “We are extremely proud of our new found association with Carat. Our partnership with Carat and its wonderful global reputation will certainly provide Synchronize Media that extra mileage to bring in technical expertise of highest global standards. As a result, we seek to serve our clients at par with international standards and offer cutting edge solutions.”

About Carat:

Carat is the world’s leading independent media planning & buying specialist and the market-leader in digital and non-traditional media solutions. Owned by global media group Aegis Group plc, listed on the London stock exchange, the Carat network is more than 5,000 people in 70 countries worldwide. Carat defined the sector when we were established as the world’s first media independent in 1968. We are now Europe’s largest media network, a position we have held for more than 15 years. In this new era, advances in digital technology and changing consumer behavior have created an era of unprecedented complexity and opportunity for clients. Media is now an ecosystem that includes bought, owned and earned communications. In this new era, Carat is leading and shaping the industry once again, using media in new ways to deliver business value to clients.

About Synchronize Media:

Synchronize is one of the leading media buying house in Pakistan which was established in 2008 and is a part of Synergy Group, one of the fastest growing integrated marketing company in Pakistan. It has a diverse experience of working with Telecom, Banking, Mutual Funds, FMCG, Food & Beverages, Airlines, Pharma and Government Businesses.

About Aegis Media:

Aegis Group is the world’s leading focused media and digital communications group. With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Aegis Group makes the best use of today’s media mix to bring to life the right communication strategy and deliver the best results for clients.

About Synergy Group:

Synergy is the fastest growing marketing and communications group in Pakistan. We offer services ranging from conventional advertising to integrated solutions based on marketing services and event management. Established in 1999, Synergy Advertising quickly evolved into 6 strategic business units: Synchronze Media – Media Planning & Buying house, Synergy Marketing Corporation – Event Management Company, Syntax Communications – PR & Communications agency, Synergyzer – Marketing & Advertising magazine and Brandsynario – Web portal.

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