Shaukat asks ministry to restructure PTV and PBC
ISLAMABAD, February 15 2006: Prime Minister Shaukat Aziz on Tuesday asked Information and Broadcasting Ministry to take steps for complete restructuring and modernisation of Pakistan Television (PTV) and Pakistan Broadcasting Corporation (PBC) to prepare them to meet the emerging challenges of globalisation and proliferation of media and to compete with the private TV channels effectively.
Chairing a meeting at the Prime Minister House, the prime minister appreciated the ministry and the departments working under it for their performance.
“The ministry has done a credible job despite its limited resources and the difficult circumstances being faced by it,” the prime minister said.
He said that today media is playing a powerful role in setting trends, creating images, forming perceptions, changing attitudes, etc. PTV and PBC should enhance their capacity professionally and in terms of technology to meet the new challenges and also to portray a true image of the country.
“PBC and PTV will be reinvigorated and transformed into vibrant organisations with emphasis on upgradation of technology, induction of qualified professionals and redesigning of the programme content,” the prime minister said.
Shaukat asked the ministry to expedite setting up of Media City in Islamabad and said that the government is ready to provide all necessary resources for it.
The prime minister reviewed extension of PTV signals to various parts of the country and, in principle, approved installation of a TV booster in the tribal areas to provide better services to the people of the area.
While reviewing projection and image building of Pakistan abroad, he said that the ministry should have its presence in all the major capitals and if required more press sections may be set up.
He also reviewed the performance of Associated Press of Pakistan (APP), establishment of Press Council, implementation status of e-Government Technology and establishment of National University of Media Sciences, etc.
Source: Business Recorder