PTI asks PEMRA to curb foreign content on TV channels
By: Mumtaz Alvi
ISLAMABAD: Objecting to the airing of foreign content on private TV channels during prime time, Pakistan Tehreek-e-Insaf (PTI) on Saturday demanded that the Pakistan Electric Media Regulatory Authority (Pemra) should strictly monitor the TV channels and cable operators and take a prompt action in this context.
“PTI expresses solidarity with the local industry’s demand to ban the foreign content, which is infiltrating our society. Pemra must take immediate action to regularize the influx of foreign and dubbed content on the national private TV channels, as it is directly affecting the local TV production industry with a fear of it to be extinct if not protected by the government on a priority basis,” said PTI Central Information Secretary Shafqat Mehmood.
He said, “PTI urges that Pemra’s code of ethics should strictly be enforced and the authority should also revisit its rules about landing rights. Pemra should include United Producers Association as a permanent stakeholder during formulation of any policy directly and indirectly affecting the local TV production industry,” he proposed.
He regretted that all Pakistani major entertainment channels were gradually increasing the ratio of foreign and Urdu dubbed content during prime time slots leading towards the collapse of local self-developed and flourishing drama industry.
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