Pemra holds public hearing
ISLAMABAD: The Pakistan Electronic Media Regulatory Authority (Pemra) on Friday held a public hearing for the award of satellite TV licences to Classic Entertainment (Pvt) Ltd (Prime TV Pakistan). Section 24 (02) of Pemra Ordinance 2002, ordains the Authority to hold public hearing at all provincial and federal capitals before granting, or refusing, any broadcast licence. A cross-section of people including stakeholders from electronic and print media attended the hearing.
A panel of senior Pemra officials and representatives of the licensee addressed various queries of participants during the hearing. The participants lauded the contribution of Pemra in promoting private electronic media regime that has broadened the access of masses to healthy information, education, and entertainment. They also hailed the Pemra for ensuring transparency and good governance in its licensing procedures, and appreciated the massive solicitation of public representation in public hearings through print media. Dr Abdul Jabbar, Director General (Technical) Pemra, told the Prime TV Pakistan that once approved it would be a pure Pakistani infotainment TV channel.
He said that it would be another promising addition to the private electronic media in the country. He said that Pemra has endeavoured to offer level playing field to prospective entrants in this domain as they could flourish under healthy competition that consequently would offer a wide variety and quality of channels to viewers in Pakistan. Prime TV Pakistan would offer entertainment and information mix of programmes to the public with major emphasis on teenagers, and its transmission would be available from Asia Sat 2 within one year after the award of licence.