Pakistani media recognised for innovative journalism in Asia -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Pakistani media recognised for innovative journalism in Asia

KARACHI – The Pakistani media recognised for playing a leading role in developing innovation in the Asian region. This was announced in a statement of SAAMA Television issued here on Saturday.

It pointed out that the SAMAA TV was applauded for its innovative media initiatives at the European Journalism Centre. The statement said that a three-day workshop on ‘constructive innovation journalism’ was held at the Deutsche Welle Global Media Summit between June 3-5 at the European Journalism Centre.

The workshop, it added, was aimed at sharing media models to promote constructive journalism linked with innovation as a key component to improve the global socio-economic development, in particular for the developing countries.
The statement said that Urdu news channels represented the Asian region based on its leading role in promoting constructive innovation journalism across the globe.

Speaking on the occasion Fatima Akhtar, Senior Manager Interactive Solutions of SAMAA TV, emphasised on the need for constructive innovation journalism was highly relevant and required in Pakistan, as since long, the local media has been very aggressive in raising the issues but has ignored the perspective of solutions.

She said that news should not be looked upon as a piece of information or used as a tool to create hype among the audience, but that it is a flow of information which carries implications for the individual citizen – impacting and contributing to the individual’s social, economic and political decisions and pave the future road map of a nation.

Ms. Fatima reinforced on the need to link journalism with innovation so that the focus on solutions become the economy driver. David Nordfors, Executive Director of the VINNOVA Stanford Research Center of Innovation Journalism at Stanford University, also spoke on solutions being the key element in new business models for journalism.
He applauded TV for demonstrating constructive journalism and providing incentives to journalism by generating constructive and proportional attention around issues, empowering people and bringing value to society.

According to Nordfors really good business models for journalism bring prosperity to the journalism industry, its audience, and the society it works in. Nordfors said that ‘You can’t measure a system without influencing it, which is the case of journalism today especially when covering terrorism. We are now moving into the attention economy, where information is no longer a scarce commodity. But attention is’.

He also said that this is a good time for researchers to look at how different journalism business models generate different sorts of collective attention, and how that drives the collective intelligence. The statement further pointed out that TV’s dedication for linking journalism with innovation also reflects in their programming, which has resulted in the launch of PakistanÂ’s first programme on innovation.

It said that the TV’s launch of the Polio Control Cell, a joint initiative with UNICEF and the Ministry of Health has also achieved great acknowledgement among the international development organisations and has been recommended as the Pakistan model, encouraging other developing nations to replicate for achieving full success in the eradication of the polio virus.

One of the key panel members, Director News Danish Radio, Ulrik Haagerup, said that for sound new business models to arise, journalism needs to come to grips with its inevitable role as an actor.

Instead of discussing why journalists should not get involved with sources or become parts of the stories they tell, perhaps the solution is for journalists to discuss why they should get involved. Haagerup said that journalists must find a way to do so without losing the essence of journalism, as it is not enough to show the problem and the awfulness of horrible situations.

According to him such journalism only feeds collective obsession, neurosis and ultimately, depression. He concluded by saying that journalism must cover problems from the perspective of how they can be solved, as only then can the collective attention be very constructive.
The panel members concluded the workshop by stating that constructive journalism should look for all kinds of possible solutions, comparing and scrutinizing them, finding relevant examples and involving the stakeholders in the process of finding solutions.

The European Journalism Centre (EJC) is an independent, international, non-profit institute dedicated to the highest standards in journalism, primarily through the further training of journalists and media professionals.

Building on its extensive international network, the Centre operates as a facilitator and partner in a wide variety of training projects. The main goals of the EJC are to promote high quality journalism through professional training, provide a forum for discussion, debate, and exchanges of views and experience for journalists, editors, media executives and other media professionals.

It supports through training and networking, develop high standards of journalism in developing countries; promote further journalism training that answers the needs of media professionals and the media industry; monitor and reflect, via research, surveys and publications, on the present and future challenges facing the media and create and support networks among media professionals within Europe and with other parts of the world.
Source: The Nation
Date:6/7/2009