Pakistan Television’s (PTV) Channel-3 launched
ISLAMABAD- Pakistan Television’s new channel Channel-3 began its transmission on Friday. A ceremony at the Channel-3 studios here was held to mark the formal launching of the transmission in which renowned artists and media personalities participated.
The daily six and a half hours transmission from 5:00 pm to 11:30 pm will feature dramas, music, films, sports, kids programmes and live public service programmes. Regional and national programmes will get the maximum transmission time. A large chunk of prime time will be allocated to children’s progranunes.
The Channel 3 aims to reflect the views of its audience; as such one of the most important features of the transmission is a 45- minute live public service programme. The programme will invite questions and comments from its viewers. It will also air public grievances about government organisations and public service agencies.
The new channel is being launched at a time when the country’s media experts and the government have a realisation that information infrastructure in the country has a narrow base.
Pakistan ranks 135th among 175 countries of the world in terms of media accessibility to its people. Baring those few who can afford dish antennas, majority of the people depend on PTV for news and entertainment. The new channel will not only provide quality entertaiinment to the people but also give viewers a greater choice of TV channels in the country.
Source: The News