Media`s role vital for creating awareness -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Media`s role vital for creating awareness

ISLAMABAD: Panelists here on Wednesday highlighted the important role of media in creating awareness among masses on social, national and international issues, besides bringing nations closer.

They said media had witnessed rapid growth in the present era, which made available a number of modes to get the latest information on each and every issue.

The participants were holding a panel discussion on `The magic of new media` during a five-day International Youth Conference and Festival titled `Building bridges across the world` at the Pakistan National Council of the Arts (PNCA).

The debate was conducted by Fasi Zaka and participated by Head of News and Politics YouTube Steve Grove, Manager Social Action, Participant Media, Christie Manning-Marchese, Director of Content and Outreach, Alliance of Youth Movements, Suzannah Vila and Hafsa Adil.

Steve Grove informed the youth delegations coming from different countries about the working and goals of YouTube, which shares informative and interesting videos with its users.

He said video clips regarding Pakistan`s recent devastating floods projected the needs of inundated people in a more effective manner and the world community gave due attention to help the suffering humanity.

Christie Manning-Marchese said under the social action programme the organisation shared ideas with people and provided them resources to carry out social activities in different areas.

She said today`s media had accelerated the pace of providing accurate and quality information to public in every nook and corner of the world.

Suzannnah Vila said: “Media can engage people by giving them information of their interest besides uniting the inhabitants of different cast and creed for a common cause.”

She apprised the participants of the international youth conference about the latest techniques to highlight issues through different means of communications.

Hafsa Adil also shared her experience of managing Dawn`s blog and interaction with its users.

Later, Scott Gould, who is co-founder of Like Minds which works for community building across the world, enthralled the audience through his unique style of speech.
Source: Dawn
Date:12/9/2010