Media urged for quality programmes
SLAMABAD: Minister for Information and Broadcasting, Qamar Zaman Kaira Thursday said Pakistan Television (PTV) should utilize all its talent and resources to telecast quality programmes, keeping in mind national interests and maintaining its prestige.
Addressing the concluding ceremony of a four-day PTV Management Training Course at PTV Academy, he said PTV should lead the market rather then following the market
trends.
He said the government believes in freedom for both private and state media and in the changing environment, it expects of the official media as well to identify weaknesses for improvement.
Qamar Zaman Kaira said, “We have always maintained that the state broadcaster should be a platform that should give space and representation to diverse opinions and ideologies. In addition, it should advocate the values of plurality and impartiality.”
He said PTV is a trustee of country’s rich cultural heritage and values and it is the responsibility of the professionals of this organisation to enrich it and pass it on to the future generations.
On part of the government, he said full cooperation and support would be extended to PTV in discharging this responsibility.
The Minister said Pakistan is facing numerous challenges and it is duty of the media particularly the Pakistan Television to present true picture of the situation before the nation.
In this connection, he particularly referred to the menace of terrorism and said “we have to inform the society about motives of the terrorists, the mindset that causes
terrorism and its impact on the country.”
He said terrorists are not against any individual or institution but they are enemies of the entire society and added they are not only a threat to Pakistan but also to the region and the world in general.
The Minister noted the improved ranking of PTV and directed the management to follow high standard in content and production values for programming as drama production was the hallmark of PTV.
He said dramas produced by PTV in the past were the best and watched all over the world Appreciating the PTV management for its efforts to bring improvement, the Minister said Fry has always remained in the forefront and projected the national spirit and devotion through its programmes.
The Minister said it is commendable that PTV Training Academy was conducting training courses for its staff. He directed its management to impart training to the staff
of private media as well.
He expressed the hope that workers and artists associated with PTV would continue to work with dedication, commitment and hard work and make the organisation more effective mean of communication.
In his brief address, the Managing Director of Pakistan Television informed about the settlement of all outstanding dues against the PTV, and thus made it a debt free institution.
He also said that the PTV has recovered its due amounting to Rs 500 million from the defaulters and paid Rs 650 million in different areas.
He said around 800 employees have been regularised in line with the regularization policy of the government.
Later, the Minister distributed certificates among the participants.
Source: The Nation
Date:1/22/2010
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