Maati TV – Pakistan's first web television -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Maati TV – Pakistan’s first web television

LAHORE: Music Art and Technology Informatrix (Maati Tv) will mainly serve as a platform for the youth to share their stories of social and development sectors.

The web television will work on the principle of non-corporate parallel media. A project of Interactive Resource Centre (IRC) in collaboration with the South Asian Partnership Pakistan (SAP-PK) and the Church World Service Pakistan/Afghanistan (CWS), Maati TV will initially have its correspondents in 20 districts and different educational institutions across the country.

In Punjab, Maati Tv will have its correspondents in Lahore, Multan, Bahawalpur and Faisalabad. In Sindh the correspondents will be located in Karachi, Hyderabad, Dadu and Juhi. Balochistan will have its representatives in Quetta and Jaffarabad while in Khyber Pakhtunkhwa it will have correspondents in Mardan, Peshawar and Kohat. The web television will also have representation in Gilgit and Hunza.

The correspondents from these districts will make documentaries on social and developmental issues which will be uploaded on the website. The head office of the web television will be in Karachi.

Executive Director of the IRC Muhammad Waseem told The Express Tribune that the organisation has trained the correspondents in documentary making, “We have worked in different educational institutions on peace building and students will also make documentaries on different social and developmental subjects. We have provided cameras and editing units to our correspondents and their documentaries will mainly only be three-minute long.” The youth does not have a platform to speak about social problems and this television will provide them with a platform to get involved in the social building process, he added.

Programme Manager IRC Nasir Sohail said, “Maati TV will be like Democracy Now, a non-corporate media in the US, we have also added the option of blogging in it. People can write their blogs or articles and we will generate debates on our documentaries or our blogs”.

When asked about data management of the site, he said, “We will have multi servers. We have this thing in mind and have sorted this out. Honorarium would be given to the correspondents for making each documentary”.

The television will also incorporate cell phone videos. “There will be a section in which we will have mobile phone videos. People can make documentaries on any social issue and we will upload them,” said Waseem.

Flood relief activities

Maati TV will focus on the rehabilitation work in flood-hit areas through a special segment. “The locals in the flood hit areas will serve as watchdogs. They will make documentaries on the relief activities and we will upload them on our website,” said Waseem. By 2012, 70 percent population of Pakistan is going to be under 30 and that is our target audience. When asked about the financial feasibility of the project he said, “We intend to have google ads and meet our expenses from there. Another option is that we will focus on corporate social responsibility and generate funds for it. If things go as per plan this project should become self sustaining in a year.”
Source: The Express Tribune
Date:1/5/2011