Development of software in Urdu emphasised
KARACHI- Opening of web site and development of software in national languages is vital to pass on benefit of the information technology to the masses. Speakers observed this on second day of conference on e-commerce in Pakistan, organised by Center for Computer Studies of Institute of Business Administration, Karachi at a local hotel.
Addressing the first session on Management and Marketing of Commerce, Chairperson Sarmad Ali, President Marketing Association of Pakistan said proper use of Urdu language on computer would improve its effectiveness because majority of our population communicates in Urdu. He urged the government to take steps for development of software in Urdu.
Dr Muhammad Afzal of Fuji Foundation while speaking said in order to get proper advantage from emerging technologies and to automate our system we have to select a proper media for Advertising to compete in multi-million market on internet.
He said good governess is not possible without IT and it cannot be taped until the masses use it history of Urdu in information technology.
Dr Irfan Ahmed of PACE said around 200 million people were enjoying online e-advertising facilities by the end of January 2000 and expected to grow to 320 million in the next two years.
Director Marketing Yellow Pages Atteq-ur-Rehman said all business start with new ideas but due to lack of managerial experience and shortage of funds most of the companies were facing liquidity problems.
He said now e-incubator has provided a chance for businessmen to get useful knowledge for running their businesses in an efficient manner.
Furqan Qureshi of Citibank said the Internet is made for freedom and marketing on it free of cost, besides there is no need for permission on the web. He said that 90 per cent e-business started during last four years was remained unsuccessful by our businessmen as they went on internet without any business plan, marketing experience and services on the net.
President Pakistan Internet Users Association Sanaullah Bhutta said that users of internet in Pakistan are still facing many problems and it is responsibility of Pakistan Telecommunication Company Limited (P’I’CL) to provide them more facilities instead of earning money.
Zainab Hameed, Faculty member IBA, while speaking on e-commerce infrastructure stressed the need for proper infrastructure of IT in Pakistan.
Uzair Vohra. Senior System Engineer, IBM said the business processes could be divided into three components, pre-sale, Sales and post sales.
Salman Ansari of Salman Ansari Associates said the challenges faced by e-trade in a developing country like Pakistan were the issues relating to customs and taxation, privacy and data protection, and security. Addressing to conference, Deputy Director Centre for Computer Studies, IBA, Dr. Irfan Haider outlined the areas of expertise needed by the IT professionals for effective e-commerce activities.
Source: The Nation
Date:5/3/2000
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