APNS finalises proposals for distribution of govt ads
KARACHI: The All Pakistan Newspapers Society (APNS) has said that government advertisements funded by taxpayers should be distributed among publications in a transparent and judicious manner and on the basis of equality.
A press release issued by APNS on Thursday said a meeting of the society’s executive committee finalised recommendations on the issue after reviewing drafts formulated by the society’s advertisement and provincial committees and member publications.
The society proposed that a quota of 65 per cent of advertisements be fixed for publications based in Islamabad, Lahore, Karachi or Rawalpindi and 25 per cent for publications coming out of Hyderabad, Quetta, Peshawar, Multan and Faisalabad. The remaining 10 per cent was proposed to be set aside for publications based in other towns.
The society also proposed that distribution of advertisements be based on the National Finance Commission award so that publications based in all provinces got their due share.
Each member daily is provided at least 2,000 centimetres of ads and the member periodicals at least 500cms every month. The APNS decided to forward the recommendations to the ministry of information.