AG, CNN sign agreement for Dais news channel
Turner Broadcasting System Asia Pacific, Inc’s CNN International and Pakistan’s Associated Group (AG) have signed a broadcast affiliate agreement for a new Pakistani news channel, Dais.
The agreement will provide Dais, which will be broadcast in the Urdu language, access to a range of CNN video and newsgathering resources. The agreement also grants CNN reciprocal access to Dais’s news coverage of Pakistan to complement its own English-language reporting from its Islamabad bureau and regional resources. CNN will also provide professional training to Dais’s newsgathering team.
“This broadcast agreement will enable us to augment our high-quality coverage of news and events both in Pakistan and abroad by utilizing newsgathering support from CNN,” said Dais Chief Executive Fasih Ahmed. “Dais will provide fully contextualized information and analyses. We will present news that matters to our viewers in an in-depth, engaging, and energetic format, helping them form well honed opinions. Our objective is to create premium news with style, dignity and grace,” Ahmed said.
“Dais now joins the select ranks of CNN broadcast affiliates who form an extensive and unparalleled global network and with which CNN International enjoys mutually-beneficial, reciprocal broadcasting relationships,” said Ringo Chan, who is Senior Vice President of CNN Broadcast Services and Affiliate Relations, Asia Pacific. “We look forward to working with Dais to provide CNN programmes, training and video as they develop their network.”