Afridi, Hadiqa made environment envoys -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Afridi, Hadiqa made environment envoys

By Jamal Shahid

ISLAMABAD: Boom Boom Shahid Afridi and Hadiqa Kiyani, best known for capturing the hearts of youngsters with her singing, took on new roles as star ambassadors of environment.

The minister for environment, Hamidullah Jan Afridi announced this and hoped that the star power would serve as a catalyst of change and contribute to the cause of saving the fragile environment.

Stars like Noori, Aaroh and Hadiqa united to voice climate change and water conservation concerns in their two new videos which were shown at the launch of public service announcements on water conservation and climate change.

The ILO auditorium was full of youth from Fatima Jinnah University, Iqra University, Bahria University, SKANS and Beaconhouse, which cheered the environment ambassadors on the stage.

Phrases like climate change and global warming may have only recently entered some of their vocabularies but the celebrities made them realise that these few words were being felt everyday.

The two songs or public service announcements on water conservation and climate change rendered by Noori, Aaroh and Hadiqa followed the national anthem played on electric guitar by a student, Noman Shahzad.

The videos painted a picture of despair and desolation in the start but the singers later jumped in taking the young audience on a journey of hope filling the world with colours and possibilities as they sang Rang saja do payas bujha do … Rang or aas is zameen ki payas.

“Water conservation is not a choice but a necessity,” said Hadiqa, who was happy to be part of the noble cause, urging the youth for collective effort in a race against time.

Noori addressed the youth over a video message, calling upon them to create a more perfect world.

Country Director UNDP Toshihiro Tanaka warned the children of the early warning signs of climate change being felt in Pakistan in the form of draughts, melting glaciers and water shortages.
Source: Dawn
Date:3/4/2010