Music Video On Acid Violence Screened -Pakistan Press Foundation (PPF)

Paksitan Press Foundtion

Music video on acid violence screened

Pakistan Press Foundation

Islamabad – A music video “Saheli” produced to sensitise the public, especially the youth, on acid violence and to generate positive momentum in the public for further legislation and for women rights, was launched yesterday.

Acid Survivors Foundation (ASF) Pakistan in collaboration with Group Development Pakistan, the National Commission on the Status of Women (NCSW) and EVAWG Alliance, with the support of the delegation of the European Union (EU) held the launching ceremony under the project “Addressing Violence against Women and Girls in Pakistan by promoting Women and Girls’ Empowerment” here at Media Centre, Lok Virsa.

The song and video were jointly developed and conceptualised by ASF and Group Development Pakistan, with direction and production by Black Box Sounds. The song, titled “Saheli” was written by Irfan Ahmed Urfi and composed and performed by local and upcoming artist Asrar. The video was directed by Aftab Abbasi. A panel discussion on the event focused on the issues and aspects of the acid violence phenomenon, related laws and using expressive arts as a tool for initiating social change in Pakistan.

Member of National Assembly and State Minister, Marvi Memon as a woman and a pro-active lawmaker, who has been instrumental in enacting and advocating relevant laws on acid violence, expressed her resolve to promote comprehensive legislative change in this regard.
Chairperson ASF Valerie Khan briefed the audience about ASF and her motivations for fighting for this cause.

Asrar spoke about his experiences during this project and opinions on the role artists like him can play in creating social dialogue and change.Naila, an acid attack survivor, spoke about her journey in fighting her legal battle, winning one of the first major victories for acid violence in the Supreme Court of Pakistan, her role as an agent of change, and her personal reflections.
At the end the music video was screened for the first time.

The Nation